Liz Steffen is a licensed esthetician and has been in the spa industry since 2002. She is the creator of Total Spa Marketing (a training series on growing your salon, spa & wellness business) Vanilla Sugar Face & Body and Ginger Girl Cosmetics.
She has worked as a massage therapist, is the creator and educator of Stretches of Thai Massage, Total Spa Treatments and Search Engine Optimization for Salon's & Spas.
Her passion is to share her knowledge and to demonstrate the technical aspects of managing and marketing a spa business as well as the hands on approach to advanced spa treatments.
She served as a Naval Aircrew(wo)man aboard the Maritime Patrol Aircraft P-3 Orion. During her 5 year tour she was awarded the Aircrew Medal for flying combat missions during the Kosovo War, Sailor of the Quarter Patrol Squadron 10, Operator of the Year (Wing 5 Brunswick, Maine) and 2 Navy & Marine Commendation medals. Her time in the Navy guided her with strong communication, leadership and team management skills that she uses today to build thriving relationships and businesses.
Liz has received degrees in Culinary Arts Management and Organizational Leadership. Although both are unique in themselves, she has taken lessons from both and turned them into practical applications in todays current spa business environments. She formulates many of her own products for sale in her own spa business. Her streamlined approach to business management has freed up time to allow her to build her other brands while helping others build theirs.
Liz believes that imperfection should be celebrated. Make light of what is natural to you, even if it is often seen as a fault by others. Being perfect will never bring you success. Doing will!