Liz Steffen

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Leading The Way

Secrets to Marketing, Branding & Strategic Business Leadership for Small Businesses

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Branding Your Business, Part 2

Posted on August 19, 2015 at 12:00 AM Comments comments (2)

Last week I shared a basic introduction to what branding is for your business.  This week I go a little deeper.  Check it out! 


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Introduction to Branding, Part 1

Posted on August 9, 2015 at 4:50 PM Comments comments (0)

Did you know that your brand image is uber important to the growth of your business.  Well, it sure is.  I use branding in all of my marketing.  Just this last week, I met many new people and when I handed them my business card they all said, I heard of you when they saw my logo.  


In this short video, I share with you what branding is and how it can help grow your business.  Don't forget to leave me a comment and let me know what you think.


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VIP Marketing Strategy

Posted on August 3, 2015 at 9:00 AM Comments comments (0)

I was recently visiting a business and when I walked in the door I truly felt special.  There was just a small little thing that they did that made me feel like a queen.  I realized how important it is to make your clients feel uber special.  This is a wonderful marketing strategy for client and customer retention when you own a business.  It's great when you work one on one with clients and can make them feel very special.  Check out my video on how I've made my clients feel very special and also increase my retention rate.  Don't worry about the "home video" look, there's great content here!  Don't forget to leave me a comment and let me know what you think.

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